Tuesday, July 29, 2008

Managing Service & Maintenance Agreements Is So Easy – Even The Geico Caveman Could Do It!


If you were to ask most contractors "What’s the most valuable asset in their business?"...you’d get a wide range of answers.

Some might say it’s the office building they own. Or the money they’ve got tied up in trucks and inventory.

Some really smart contractors might say it’s their customer list. But they’re not exactly correct.


The real truth is Service & Maintenance Agreement Customers are the most valuable asset that your business has.

Having a "formalized" relationship with your customers is the best way to create residual income in your business. It’s also one of the least expensive but most effective ways to generate repeat business.

But most importantly, it’s the best way to create true wealth for you.

Why? Because each customer that you have under agreement has value. Most people think that businesses get bought and sold using a multiple of sales or earnings. And that’s true. But it’s not the only way to value what a business is worth. Various types of businesses are valued based upon the number of customers they’ve got "locked up". Cable companies are a good example. So are wireless phone companies. And your plumbing, HVAC or electrical business is another!

But unfortunately most contractors don’t invest the resources into converting more of their customer base into actual Agreement clients.

Why?

Most complain that’s it too difficult to do. But the truth is that they don’t have the proper tools to manage their Agreements. And that’s where SuccessWare comes in. We could spend hours talking about everything that SuccessWare can do – but let’s just cover two things.

First, SuccessWare makes it so easy to get the list of your customers who don’t have Agreements. Just open the Report Gallery and select the "Service Locations" report. You can get the list of customers who’ve never had an agreement...or perhaps you might want the list of customers with expired agreements with the hopes of winning them back.

But the really incredible thing is you can further drill-down this type of marketing. You might want to target only the new customers from the last 3 months who don’t have an agreement. Or maybe you want to focus in on the customers in a specific zip code. Perhaps you want to use the last "service" date range of when the customer used your company.

There are so many ways to target specific segments of your customer list that it makes every other software program look painfully outdated.

Second, one of the best things that makes SuccessWare different than other software programs is we give you the ability to schedule Agreement Visits right from the dispatch board.

By opening the "Visits Due" panel in the Call Center (our dispatch board), you’ll get a list of appointments for any date range you want. Just select a call and then you can just drag and drop it on to the dispatch board. It’s that simple.

In fact, you can pick any day in the future and start scheduling your Agreement visits. So whether you want to book them a week or month ahead of time, you’ve got the tools to make it happen – and do it so easily!
Can you imagine what you might be missing out by not having these tools in your business?

Every day that you don’t have SuccessWare means that you aren’t maximizing the opportunities you have for building your base of Agreement Customers – and that’s costing you money!

So what are you waiting for? Call Chris DiRe at (716) 565-3500 to get started now! Or visit us at http://www.successware21.com/

No comments: